We walk beside the people who do the work.
RealEdge Labs began with a simple idea: the people who know an industry best deserve tools that respect what they know. Ross and Tracee spent years in real estate and commercial real estate marketing, and they saw how much talent was held back by busywork and by training that never stuck.
Their platform CommercialRealEstateMarketing.com grew into CRE Marketing Hub, an AI-enabled education and productivity platform for commercial real estate professionals. Pavonis Capital acquired both CommercialRealEstateMarketing.com and CRE Marketing Hub, which now live inside RealNex, and that experience became the model for everything that followed.
Today RealEdge Labs builds platforms, training and media for real estate, legal, workplace and healthcare teams from our home in Fort Lauderdale. We build every one the same way: right beside the people who will use it.
Ross & Tracee.
Tracee Jones
Tracee was a realtor before co-founding RealEdge Labs, and she made her name in commercial real estate marketing. GlobeSt. named her a Woman of Influence in 2021. As CEO she sets the company's direction and partnerships, and she keeps every product focused on the person using it.
Ross Jones
Ross started in radio, graduated from the Connecticut School of Broadcasting, and still thinks like a broadcaster: a clear voice, a real story and no wasted words. From there he built a career in digital marketing and media, created CommercialRealEstateMarketing.com and CRE Marketing Hub, and leads the products and the studio at RealEdge Labs.
Three things we hold to.
Walk beside people
We design for the person on the call, at the front desk or out in the field. If a tool doesn't make their day easier, it isn't finished.
Make it feel real
Practice should sound like a real conversation, and content should sound like a person. We hold our work to a broadcast standard.
Build once, serve many
Every engine we build is meant to serve more than one industry. That keeps quality high and costs fair for our partners.
The coaching behind the products.
Before we built platforms, we built people's businesses one conversation at a time. Every product we make carries what they taught us.
She created a website that is fabulous. And that website has created a lot of leads. I've been getting clients who Google commercial brokers in Tucson, Arizona, or in Arizona.
We would not be here and be in a position that we are if it wasn't for Tracee Jones.
In Eastern Kentucky, nobody's doing what they're helping me to do.
My broker puts my email signature on the screen every Tuesday for the Florida State group meeting to say, guys, your signature needs to look like this.
You guys made the process so simple, so comforting. We laughed a lot, we put together some great ideas.
They make superstars out of all of us.
How we got here.
CommercialRealEstateMarketing.com
An authority platform and community for commercial real estate professionals.
CRE Marketing Hub
An AI-enabled education and productivity platform for CRE pros.
Acquired by Pavonis Capital
CommercialRealEstateMarketing.com and CRE Marketing Hub were acquired by Pavonis Capital and now live inside RealNex, the commercial real estate technology company.
RealEdge Labs founded
Incorporated in Delaware, headquartered at Broward Financial Center in Fort Lauderdale.
Landverse AI
A membership platform with tools, education and marketing for land brokers.
The practice engine
RepRoom, RepRoom Commercial, the Landverse Deal Room and Steady, all on one voice practice engine.
Call Camila & PromptEdge
Our legal products, built with LegalEdge Services for South Florida attorneys.